Description

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John Fitzgerald Kennedy, Lyndon Johnson, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, George Bush Sr, Bill Clinton, George Bush Jr, Barack Obama, Donald Trump: eleven U.S. presidents, eleven different ways of relating to the public.

For each of these characters, the author draws a biographical portrait, highlighting the peculiarities of their style of communication, such as the extreme care for the image by J.F.K. or attention to the structure of Clinton's speeches.