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With over 2,000 startups, 30 accelerators and 48,000 people employed in the digital economy, London is the beating heart of the European startup scene, and Europe's number one startup hotspot. The city supports a culture of creativity and innovation that allows new businesses to be born and flourish, creating opportunities for its population to grow and develop into game-changers and industry leaders. With all this fierce competition to be the next big London startup, Startup Guide London has collected together tales, tips and tricks from both the experts and newbies on the London scene to get you inspired. Startup Guide London was made in partnership with newmedia 2.0 and supported by SAP startup.focus, Kontor, Catapult: Future Cities and Department for International Trade.